recycle the sunBy Theresa Ficazzola April is Keep America Beautiful month. Did you know that there’s a non-profit organization dedicated to keeping America beautiful 365 days a year?

According to its website, Keep America Beautiful (KAB) was formed in 1953 when a group of corporate and civic leaders met in New York City to bring the public and private sectors together to develop and promote a national cleanliness ethic. Today, KAB provides the expertise, programs and resources to help people end littering, improve recycling, and beautify America’s communities.

The organization is driven by the work and passion of more than 600 community-based Keep America Beautiful affiliates, millions of volunteers, and the support of corporate partners, municipalities, elected officials, and individuals.

I Want to be Recycled

One of KAB’s current initiatives is the “I Want to be Recycled” ad campaign.

Imagine a shampoo bottle that dreams of becoming a hairbrush, a steel can that hopes to someday be transformed into a bicycle, or a plastic bottle that believes that, one day, it could become a park bench. These are some of the many destinies that could be fulfilled if more Americans took time to do one thing: recycle.

This public service advertising (PSA) campaign introduced by the Ad Council and KAB aims to inspire the nearly two in three Americans who do not recycle regularly to make recycling a part of their daily lives. Despite increased visibility of public recycling receptacles and increased curbside programs, levels of recycling remain low at less than 35%.

How Much Do You Recycle?

The average American generates 4.4 pounds of trash per day and recycles or composts only 1.51 pounds. Think of all the hairbrushes, bicycles, and park benches that could be produced if all of that was recycled instead.

As a whole, the United States produces approximately 254 million tons of trash each year and recycles and composts 87 million tons of this material, according to the U.S. EPA.

The Ad Council first partnered with KAB to address the issue of littering more than four decades ago. The result was Iron Eyes Cody — “The Crying Indian,” — one of the most iconic advertising campaigns in American history.

KAB’s PSAs have a different goal, but one that is just as important: to waste less by recycling more. Our “trash” could go on to live a whole new life and serve a valuable purpose, if only more people would give it a chance.

Don’t Forget to Recycle Your Bathroom Personal Care Items

Most recently, Keep America Beautiful and the Ad Council joined with Unilever to expand the conversation around recycling beyond the kitchen and into the bathroom as nearly half of Americans do not consistently recycle their plastic personal care products. This new phase of the campaign illustrates how products like shampoo bottles can be recycled and transformed into new products, like hair brushes, combs, and more.

Visit I Want To Be to get a behind-the-scenes look at how trash can be transformed through recycling, to debunk common recycling myths, and to find details about recycling locations near you.

You Can Also Recycle the Sun

Yes, you can recycle the sun. Since the sun is beating down on your roof anyway, you can install a personal home solar energy system and take advantage of the sun’s free solar power. You can go solar for $0 down, save thousands of dollars on your electricity costs, and do your part to conserve energy and save the planet. Contact SI Solar today for your free, no obligation solar assessment.